Coaching programs for adults 40+ · Jason King
Get stronger after 40. Stay consistent.
Personalized workouts, nutrition guidance, and accountability for busy adults 40+ who want to get stronger and stay consistent.
Real human coaching. No bots. Free 15-minute intro call.
Coach vs. trainer
Why hire a coach, not just a trainer
In my experience, people spend countless hours with a trainer, week after week, month after month, year after year, often without the results they wanted. And yet they keep coming back. Why? Because they feel better. And that matters. This was never only about weight loss. It's about feeling better.
The problem is, most trainers are selling their time. The only accountability is showing up for your session. The rest of the week, you're on your own, and that's where the results are won or lost.
In your corner all week
A coach who cheers you on from the side, not just for one hour.
Eating right
Guidance and check-ins so your nutrition matches your goals.
Workouts that keep changing
Your plan is adjusted as you get stronger, so you never plateau or get bored.
On a GLP-1 or peptides?
You still need to train. Strength work helps you keep muscle while the weight comes off.
A real coach, not an app or AI
Jason personally builds your plan, reads your check-ins, and is on your weekly Zoom.
Nutrition built on your blood work
Jason reviews your blood work to see what kind of nutrition works best for your body, so you know what to eat, how to eat, and when to eat, and a realistic timeline for how long it will take to hit your goal.
People who invest in themselves see results. Let's do it the right way.
How it works
Three steps from first call to a plan you follow.
A coaching program built around your goals, your schedule, and your body.
- 01
15 minutes, free
Free intro call
We talk goals, schedule, and any injuries.
- 02
3, 6 or 12 months
Pick your program
Choose the coaching commitment that fits your goal: 3, 6, or 12 months.
- 03
Every week
Follow your plan in the app
Workouts, nutrition guidance, and weekly 10-15 minute Zoom check-ins to review your week, adjust your plan, and keep you motivated.
Coaching programs
Choose Your Program. Commit to Your Results.
Real progress takes consistency. Choose the coaching commitment that fits your goals, lifestyle, and long-term fitness plans.
3-Month Coaching Program
$1,800
Build Your Foundation
A 90-day commitment to building healthier habits, improving consistency, and establishing a strong fitness foundation.
- Personalized workout plan
- Nutrition guidance
- App access
- Weekly 10-15 min Zoom check-in
Recommended
6-Month Coaching Program
$3,000
Build Strength. Build Momentum.
A longer-term coaching commitment for clients ready to improve strength, fitness, and consistency.
- Everything in the 3-month program
- Program progressions through levels
12-Month Coaching Program
$4,800
Make Fitness a Lifestyle
A full year of structured coaching focused on long-term progress, accountability, and sustainable fitness habits.
- Everything in the 6-month program
- Long-term progress reviews
Payment plans available with a program contract. Equipment not included but recommended for every program. Live personal training sessions are sold separately and are not included in any coaching program.
Equipment Store
The Home Starter Kit.
Five pieces of gear, about $198 to $206 in all, everything you need to train at home. Equipment is sold separately and isn't included in any coaching program.
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Living.Fit Mini Bands Full Set
$14.99
Loop bands in multiple resistances for glutes, hips and warm-ups.
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Squat Harness Resistance Band Superset
$69.00
3 pairs of snap-proof tube bands, handles, 2 door anchors.
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BC Strength Suspension System
$70.00
Door anchor and rubber handles, rated to 300 lb.
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ProBody Stability Ball with pump
$18.45 to $26.95
Anti-burst; price depends on size: 55 cm for 4'4" to 5'1", 65 cm for 5'1" to 5'8", 75 cm for 5'8" to 6'3".
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Bear KompleX Core Exercise Mat
$24.99
72 x 24 in, 6 mm non-slip TPE.
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Add-on · not in kit total
SMAI Rubber Hex Dumbbells (pair)
from $24.95
5 lb $24.95, 10 lb $44.95, 15 lb $54.95, 20 lb $74.95. Most beginners start between 5 and 15 lb.
Shop
Prices as of Oct 2026, before tax and shipping. Not sure what you need? Jason will recommend exactly what on your free call.
What you get
Workouts, nutrition and accountability in one program.
Personalized workouts
Your plan in the fitness app, built for your level and equipment.
- Structured plans
- Form videos
Nutrition guidance
Through the food app, with the world's largest nutrition library.
- Macro logging
- Meal plans
Accountability
A weekly 10-15 minute Zoom check-in to go over your week, make adjustments, and keep you motivated, plus messaging support.
Progress tracking
Goal tracking in the app, so you see how far you've come.
Blood work review
A personalized nutrition plan: what, how and when to eat, plus a realistic timeline to your goal.
A supportive community
You're not doing this alone
Every 30 Minute Trainer client gets access to our private member community: busy adults 40+ with the same goals, interests and schedules as you.
People like you
Members who get the juggle of work, family and getting healthier.
Share wins and struggles
Post your progress, ask questions, and get real encouragement.
Stay motivated between check-ins
Challenges, recipes and tips from Jason and the group.
Real people, real support
A positive, judgment-free space.
Community access comes with every program.
Why 30-minute workouts work after 40
Short workouts, done consistently, change things.
Two to three 30-minute workouts a week for 6 to 12 weeks builds new habits and noticeable change. Short workouts are easier to recover from and easier to fit around work and family. As you get stronger, your program adds volume through five levels.
- Level 1Novice12–16 sets
- Level 2Beginner16–20 sets
- Level 3Intermediate20–24 sets
- Level 4Advanced24–28 sets
- Level 5Expert28+ sets
About Jason
25 years of coaching, now focused on adults 40+.
“I'm Jason King, a certified personal trainer and coach for 25 years. I design programs for busy adults over 40 who want to get stronger without living in the gym. Every plan is built around your goals, your schedule, and your body, and it works.”
Jason King, founder of 30 Minute Trainer
- Certified personal trainer
- 25+ years coaching clients (since 2001)
- 35,000+ personal training hours
What clients say
Real reviews of Jason's coaching.
“My trainer, Jason, is excellent at knowing exactly what I need. He pushes me, though he's also keenly aware that I am 64 and need modified training to avoid injury.”
Lisa W., Google review
“Jason King embodies everything you want and more in a personal trainer: professional, knowledgeable, personable, respectful and attentive.”
Jennifer B., Yelp review
“I have been working with Jason for a few months now and he is incredible. He always keeps things interesting by changing the routine in order to get the maximum out of my workout.”
Clay W., Yelp review
Sold separately
Want More Personalized Attention? Add Live Training.
Need hands-on guidance, help with exercise technique, or additional motivation? Schedule live 30-minute virtual personal training sessions with your coach.
How live training works
- Live training sessions are purchased separately.
- Sessions are not automatically included in the 3-, 6-, or 12-month coaching programs.
- You can ask about available live sessions independently of your program.
- Each session gives you real-time coaching and exercise guidance.
FAQ
Quick answers before you book.
What do I need?
Zoom for your weekly check-in, the apps on your phone, and some basic equipment (we'll recommend exactly what on your free call).
Do I need equipment?
It's not included, but we recommend some basic equipment for every program. We'll tell you exactly what on your free call.
Can I pay monthly?
Yes, payment plans are available with a program contract.
Do I have to book sessions?
No. Every program includes a weekly 10-15 minute Zoom check-in, scheduled through Zoom.
Are live personal training sessions included in my coaching program?
No. Live personal training sessions are a separate service and are purchased independently of your 3-, 6-, or 12-month online coaching program.
Can I purchase live training sessions without enrolling in a coaching program?
Contact us to learn about available live training options at jason@30minutetrainer.com.
Is this right if I'm out of shape or have aches?
Yes. Programs start at your level and progress safely.
Where are you based?
Everything is online, so you can train from anywhere.
How do I start?
Book a free 15-minute intro call, then choose your 3-, 6-, or 12-month coaching program.
Ready to commit to your results?
Choose your 3-, 6-, or 12-month coaching program, or start with a free 15-minute intro call. Email jason@30minutetrainer.com and I'll reply within a day.